How to Execute the Skyscraper Technique (and Get Results)

Heard a lot about the ‘Skyscraper Technique’ and want to learn how to execute it successfully? You’re in the right place.

In 2015, Brian Dean revealed a link building strategy he used that had an 11% success rate. This tactic even doubled his organic traffic in 14 days.

He called it the Skyscraper Technique.

And I think it’s fair to say that it took the SEO world by storm:

Brian Dean now has 1,820 referring domains (links from unique websites) to his skyscraper technique blog post.

Since then, plenty of marketers have tested it. Some replicated the strategy with great success. Others, well, fell off the skyscraper and achieved less-than-desirable results.

Does the Skyscraper Technique work?

Like Schrodinger’s Cat, the tactic both works and doesn’t work. It all depends on your approach. 

In this post, I’ll explain how to use the Skyscraper Technique to build links to your site. I’ll also share some tips on how you can improve your chances of success.

What is the Skyscraper Technique?

The Skyscraper Technique is a link building strategy where you improve existing popular content and replicate the backlinks.

Here’s how it works in a nutshell:

  1. Find a relevant piece of content with lots of backlinks;
  2. Create something way better;
  3. Ask those linking to the original piece to link to your superior content instead.

Essentially, this tactic builds on the natural human tendency to be attracted to the best. Brian coined it the Skyscraper Technique because in his own words:

Have you ever walked by a really tall building and said to yourself: “Wow, that’s amazing! I wonder how big the 8th tallest building in the world is.” Of course not. It’s human nature to be attracted to the best. And what you’re doing here is finding the tallest “skyscraper” in your space…and slapping 20 stories to the top of it.

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