9 Common Questions about SEO Link Building

In this post, we will be answering some of the most commonly asked questions about SEO link building. The blog post will also include tips for maximizing your website’s ranking with these questions answered. Link building is a major aspect of SEO that most people are unaware of. If you’re new to search engine optimization, the questions on your mind may be:

SEO Link Building Questions
  1. What is link building?

Linkbuilding is the process of building up your online reputation on relevant websites. This includes getting links to connect from pages that rank well in search engine result pages (SERPs) to your own website so it can appear higher when someone searches for what you offer.

It is the process of accumulating links to a website from other websites. Imagine each link as a strong bond between two pieces of cloth. The more strong bonds there are between your site and others, the stronger your “link profile” is. Also called inbound marketing or natural search engine optimization (SEO). Companies that specialize in this practice are called link-building agencies or freelancing services.

  1. Why link building is an important part of SEO?

Link building is one of the most important aspects of SEO. Google has been working hard on ranking websites that have a lot of high-quality links pointing to them, and they are penalizing those who try to manipulate their search rankings through tactics such as keyword stuffing.

There are two types of links you should consider: do-follow and no-follow. Do follow is the most common type, which means that a person clicking on your link will be taken to another site through an active hyperlink. No follow links don’t have this function -they’re just used for social media purposes or as advertising methods.

  1. What are your thoughts on link building, and how can it help a business grow?

Link building could be the most underrated, yet most important, digital marketing technique to a business. This is because links from other authoritative sites are seen as votes of confidence and have been shown to influence rankings in search engines. But telling a website’s visitors about what they need isn’t enough; sometimes it takes more effort to attract others’ attention than that of an individual’s. This is where link-building comes into play, especially when somebody else already has authority for your niche or topic area.

According to the MOZ link-building study, 2% of total referring sites accounted for 71% of the total linking value (the number of outgoing hyperlinks multiplied by the Pages Indexed per Site on Google). In addition, new links are created at a rate of more than 100 million per day.

  1. How do you create links for your website without being found out?

Research your keywords. Track what is performing best on Google (search for “keyword ranking” in Google Adwords and see what pops up). Find high-quality websites that are related to your industry that have the resources and interest in link building, construct an offer of value, create a pitch email with a compelling subject line, open with a personal introduction about who you are and what you do, provide referral resource links or content from the site to be included on their site’s blog posts or social media channels – but do not use words like “link exchange,” and end with a request for recommender name approval which reflects similar benefits to those granted by their website. Basically, find people in other organizations who could benefit from recommending your research.

  1. Is link building the key to success in SEO?

Yes. Backlinking is one of the most important pillars to SEO success and link building can be done effectively in a number of ways. The purpose of backlinking is to get incoming links from external websites; these links pass relevance and credibility onto your own website, which helps it rank better on Search Engine Result pages for related topics.

There are a few different types of backlinks that you might be interested in pursuing as part of your plan to build out links through SEO link building: “Internal” or “In-Site” Links, such as blog posts or wiki pages pointing back to your page “Outbound” Links, such as guest blogging or article publication.

Answer: Sites with links into them get a bump in the algorithm, effectively giving your site a higher ranking because of the incoming links. This is called search engine optimization (or SEO). Typical ways to get these links are by doing guest blogging, participating in chats online, and promoting other websites on blogs.

  1. Why does Google favor websites that have more links going into them rather than sites that send traffic back out from themselves?

The other reason why Google favors websites with a lot of incoming links is that it shows that people in the industry are talking about and linking to those websites. If you’re looking for a good place to get a link, just enter your keyword on google, then find the resources that rank top 10 in your search results.

The more links to a web page there are, the more credible that site is in Google’s eyes due to its importance and popularity.

Links from other sites show search engines how many people think your website is important or popular so they will place it higher in their search results pages. If you want to rank high on Google, you need links going into your website-links from other websites pointing to one of your pages. 

  1. What are some strategies for earning links? 

The best way to earn links is to provide a service or content that people find useful and share. There are typically three components necessary for earning links like this- attractive relevant content with accurate information, accessible distribution methods that can be used by others on your behalf, and an effective plan for monitoring data about successful link distributions.

The number of links to your site is also an important factor for search engines. Google’s algorithm, known as PageRank, assigns a rank that can help determine the relative importance of pages on the web-the higher the rank, the more important it may be.

There are many ways you can earn backlinks and increase your SERP ranking:

-Create and share attractive, relevant content with accurate information that will be useful to your audience.

-Find ways to distribute this content in a way that can easily be used by others on your behalf (e.g., guest blogging)

-Monitor the data around successful link distributions so you know what’s working for you and

  1. When should an agency or company invest in building backlinks?

Building backlinks can be a time-consuming process. You need to find and build relationships with other webmasters that you would like to hyperlink to your site, a task that is often difficult for those without the right connections or experience in digital marketing. When should an agency invest in building links?

If you are looking at long-term success for your campaign, investing early is often the best decision. In addition to building a strong foundation of high-quality links from other sites and focusing on acquiring backlinks through guest blogging, social media marketing (i.e., Twitter chats), or content development.

Is link-building something that can be effectively done by hiring outsourced experts or should the business expect to rely on a dedicated in-house resource at this time?

The best link builders are often the ones who have been in business for a number of years. It’s also important to note that they will not be effective if you don’t invest enough time and resources into their work or provide them with sufficient authority within your company structure. They need total control over everything from strategy development, outreach, negotiation, and link accrual.

Keyword research should be at the top of your priority list when you do link building.

  1. How does keyword research help in link building?

It starts with finding relevant keywords and phrases that are used by your target audience online. These could include words such as “customer reviews,” “unique products,” “best prices,” or what have you. The next step is to search the Web using these keywords and phrases to find out which pages rank well in search engine results pages (SERPs).

Once this has been done, it’s time to work on getting links from those SERPs on websites so that they link back up to yours, and then you’re all set. You can use a tool like Google Image Search or the Moz Toolbar for this purpose.

If you need to get your site a little more exposure, one of the best ways is through link building. Link Building can be time-consuming and frustrating for even the most experienced webmaster. That’s why you should hire us! We offer affordable pricing and amazing customer service that will give your site all it needs to thrive online. Plus, we have over 16 years of experience in SEO so trust our expertise when it comes to getting great results for clients like yourself! So what are you waiting for? Give us a call today and ask about how we could help turn your website into an unstoppable force on the internet with quality links from high-ranking websites.

4 Effective Ecommerce Link Building Strategies

As an ecommerce site, the goal is to drive links and traffic to your product pages, as those are the final step before a customer clicks “add to cart” and completes a purchase.

But creating valuable content and using other link building strategies can also help you convert users into customers.

Offering high-quality content to your audience and working closely with partners to share your products on blogs or online publications can help drive more sales with a long-term strategy.

The most successful ecommerce sites today don’t simply push out messaging that says “buy my product.”

They are publishing content that says, “come learn about my product and what it does so you can make an educated purchasing decision with someone reputable, like me.”

Today’s customers are looking for education and more information before they make a decision.

If you prioritize content creation and link building efforts to become that information resource, you will likely be rewarded with more links and better conversions.

Below are some of the ways to build worthwhile links through being a resource and trusted partner.

Article by Kevin Rowe a, continue reading at Search Engine Journal

11 Proven Ways to Drive Traffic to Your Website

Feeling overwhelmed by the infinite options for driving traffic to your website? You’re not alone.

This article doesn’t list every traffic strategy under the sun.

Instead, it lists the tactics we use at Ahrefs. These are tactics that have helped us grow our revenue by +65% year over year.

In other words, they’re proven to work.

Let’s get to it.

1. Target topics with search traffic potential

The Ahrefs blog gets over ~230,000 organic visitors per month:

ahrefs blog traffic

Besides word of mouth, this is our second best marketing channel, sending us hundreds of new users every month.

Without a doubt, search engine optimization (SEO) is one of the best ways to achieve consistent, long-term results. For as long as you rank highly in Google, you’ll be able to generate passive organic traffic to your site.

To do this, you need to write about topics people are searching for. In other words: topics with search traffic potential.

Here are two quick ways to get started.

A. Find high-volume, low-competition keywords

Enter one (or a few) relevant words or phrases into Ahrefs Keywords Explorer, then choose one of the keywords ideas reports to see hundreds or thousands of ideas.

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Filter this list by two metrics:

  1. Search volume—the overall search demand for this keyword, or how many times this keyword is searched for in Google each month, in a specific country;
  2. Keyword Difficulty—the ranking difficulty of a keyword, represented as a numerical value between zero and a hundred.
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This gives you a manageable list of low-competition topics with decent search volumes.

For more ideas, play around with the filters until you get a list you’re satisfied with.

IMPORTANT. Filtering for Keyword Difficulty (KD) only gives a rough sense of difficulty. You should always analyze the search results manually to judge real-world difficulty and search intent before targeting a keyword.

But don’t stop there. Further prioritize your list of topics by focusing on those with high business value (i.e., the topics where your product or service is crucial for solving a particular problem).

In the end, traffic is a vanity metric. There is no point in driving a lot of traffic to your site unless that traffic somehow translates into revenue.

This is the simple scale we use at Ahrefs to determine the business value of topics:

  • 3: our product is an irreplaceable solution for the problem;
  • 2: our product helps quite a bit, but it’s not essential to solving the problem;
  • 1: our product can only be mentioned fleetingly;
  • 0: there’s absolutely no way to mention our product.

The very best topics strike a balance between high traffic potential, low competition, and high business value.

how to find the best topics 1 1

B. Use the Content Explorer ‘hack’

Content Explorer is a searchable database of over a billion web pages.

To find low-hanging content ideas that are easy to rank for, search for a broad topic and apply two filters:

  • Referring domains < 5
  • Organic traffic filter > 1,000

This will give you a list of relevant pages that get lots of organic traffic while having few or no backlinks.

Continue Reading at Ahrefs Blog

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